SPEEDO HOSTS AN OPEN CALL FOR PEOPLE TO SHARE THEIR BODIES WITH THE WORLD, BECAUSE EVERY BODY IS A SPEEDO BODY.
In recent years, Speedo’s heavy mercantile focus on performance swim had dampened its cultural relevance beyond the competitive pool.
The brand not only had lost traction in the brief-style category despite its eponymous heritage, but it also had become associated with a one-note, six-packed brand of male body confidence.
To reignite its image and reclaim its equity, we foregrounded a radically representative portrayal of the male physique, hosting an open call to men of all shapes and sizes to share their Speedo bodies with the world.
EVERY BODY IS A SPEEDO BODY.
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Campaign Concept
Social
Digital
E-Comm
Photography