PANERA GETS WEIRD WITH ITS ‘SWIM SOUPS’ SWIMSUIT COLLECTION.
Panera is a brand that embraces judgement-free indulgence. Craving a side of bread with your bread? Done. Need some bacon with that mac and cheese? Say no more. Want to eat soup inside a bread bowl? WE GOT YOU!
Our team found that die-hard soup fans sport their soup pride as a badge of honor in warmer months. Paired with signals from culture around anticipatory “beach body” anxiety from sedentary lockdown lifestyles, we decided to marry the two through a splashy merch collection that brought Panera soup lovers together poolside.
The aptly-named “Swim Soups” collection featured one piece suits and swim trunks that sleekly displayed ‘SOUP’ and a broccoli and cheddar pattern. And the best of all… a bread bowl pool float!
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