TO ANNOUNCE ITSELF TO THE CITY, WE INVITED ALL NEW YORKERS TO MEET AT THE SHED.
Whether it’s a new artist, genre, friend, or neighborhood – there’s a lot to meet at The Shed.
In collaboration with museum director Alex Poots, curator-consultant Hans Ulrich Obrist, and the organization’s inimitable marketing team, we developed The Shed’s brand purpose, identity, and launch campaign.
Our team also devised digital, social, and OOH creative to promote the 20+ programs executed during The Shed’s inaugural year, spanning performances by Björk, installations by Agnes Denes, and exhibitions featuring Steve Reich, Gerhard Richter, and Arvo Pärt.
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Campaign Concept
Online Video
Out-of-home
Social
Digital
Print