DOVE MEN+CARE USED THE POWER OF NATURE’S ELEMENTS TO CREATE A ONCE-IN-A-LIFETIME EXPERIENCE.
To launch Dove Men+Care’s nature-inspired line of products, Elements, we created an immersive experience where the power of nature’s elements were brought to life in a treehouse. The interior of the treehouse incorporated the same natural elements that inspired the products.
Our campaign highlighted the build of the treehouse by tapping into influencers to help build and decorate it and document their stays upon the completion. The treehouse and surrounding areas also served as the backdrop for all the product visuals. The treehouse is still there and open for bookings , if you’re ever in Chattanooga, TN.
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Experiential
Online Video
E-Comm
Digital
Social
Photography