DUNKIN’ FANS DITCHED ‘ADULTING’ FOR A SUMMER FUELED BY FUN… AND COFFEE. LOTS OF COFFEE.
Workin’ weekends. Runnin’ errands. Plannin’ a more badass bachelorette than your bestie. Life doesn’t stop just because it’s summer.
Dunkin’ found that consumers were overwhelmed by the glut of summer plans they packed into just two months. Our task was to show them that despite the reality of #adulting, Dunkin’ coffee is the ultimate enabler for their summer of doing.
Enter #SummerNotSorry: an anthem for those who want to take back their summer of fun.
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Campaign Concept
Online Video
OTT
Social
Digital