DOVE PIONEERED TOUGH CONVERSATIONS TO BUILD A BETTER FUTURE.
9 out of 10 girls want to change at least one thing about their physical appearance. As women, we all understand the battle with self-confidence a girl encounters.
Through the Dove Self Esteem Project, the brand showcased the power and ease of mentorship by offering up simple actions for moms to take with their daughters to prevent them from falling victim to self-hate.
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Campaign Concept
Online Video
Social
Digital