CHIPS AHOY TURNED CHOCOLATE CHIP COOKIE OBSESSION INTO FASHION.
Chips Ahoy! is a brand all about making connections. So for National Chocolate Chip Cookie Day, we decided to make connections beyond just our cookies.
To celebrate in style, we dropped the hottest cookies and cooked the hottest drops. This first capsule was about finding unique ways for consumers to express their love for chocolate chip cookies through wearable items, all captured by 13thWitness.
Our merch was “dropped” on Instagram and was available for purchase through Shopify. The products ran out within a week and caught the attention of Complex.
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